Matt Mullenweg announced in early December 2016 that some features on WordPress will require a secured connection. Are you using WordPress on your home inspection website?
SSL basically means the link between your browser and the server is encrypted.
SSL used to be difficult to implement, and often expensive or slow. Modern browsers, and the incredible success of projects like Let’s Encrypt have made getting a certificate to secure your site fast, free, and something Matt thinks every host should support by default.
Google also weighs SSL as a search engine ranking factor and will begin flagging unencrypted sites in Chrome. Google wants everything on the web to be travelling over a secure channel. That’s why your Chrome browser flags unencrypted websites as insecure. It displays a red “x” over a padlock in the URL bar.
First, early in 2017, we will only promote hosting partners that provide a SSL certificate by default in their accounts. Later we will begin to assess which features, such as API authentication, would benefit the most from SSL and make them only enabled when SSL is there.
Do I Need An SSL Site
Your clients trust you – fair enough. Can they trust your website? More importantly, can they trust what your website does with their data.
There are three main factors to consider.
- If you accept the credit card information on your website and then forward it to Paypal or other payment processor then you need an SSL certificate.
- If your website has forms that ask for sensitive, personal information you should be using an SSL Certificate. Otherwise, that data is transmitted in clear text. Not having SSL on your site could mean that you are missing leads due to visitors not filling out forms on unsecured pages.
- If your site allows or requires users to login with a username and password then you should use an SSL Certificate on the login page. Without the SSL Certificate on their passwords are transmitted in plain text and could be intercepted by hackers (even beginner ones) anywhere along the path from their computer to where your website is located.
- If you’d like Google Search (and other search bots) to trust your domain name (as mentioned above), you should consider having a secure certificate. Trusted websites will rank higher in search results.
- Should you decide the get and SSL Certificate for your domain, blow it up! Talk about it. Let your customers know you and your staff care about their personal information.
What’s the Next Step
It’s depends on what you do with your website (from the list above). SSL Shopper (yup – it’s secure – wink, wink) has a SSL wizard that will step you through the basics.
Today’s Home Inspector is an SSL site.
We value your privacy.
Matthew Charles “Matt” Mullenweg is an American online social media entrepreneur and web developer living in San Francisco. He is best known for developing the free and open source web software WordPress, now managed by The WordPress Foundation.