Why Your Fan Page Reach Sucks
Are you asking yourself: Why does my Facebook Fan Page reach suck? THE STUDY In 2012 the study “The Anatomy of the Facebook Social Graph”…
Marketing
Follow These 3 Inspector Video Basics for Success
Inspector Video Videos are a great way for home inspectors to gain more attention and increase conversion rates (get hired). They inform and can entertain your…
Jeff Bullas – He Blogs The Smart Way [PodCast]
When it comes to blogging you have a lot of options. You can create a WordPress site and just start throwing content out there that you…
Turn Your Customer Service Into a Branding Opportunity
We’ll show you a dynamic example of how to turn your customer service Q and A into social media magic. Let’s go… A random PM to…
3 Ways Twitter Can Grow Your Inspection Business
Here are 3 ways you can use twitter to grow your inspection business. 1. Implement Twitter Cards on Your Website You want every tweet you…
How Home Inspector Websites FAIL Google Search
While you sleep something is buzzing through your website. It’s reading text, looking at the photos and videos and determining if it’s friendly. They’re called…
Episode 43 – Bold
In this podcast Preston Sandlin reviews “Bold” by Peter Diamondes. Preston recently read this book and thought it would be a great book for home…
Local SEO and SMO Starts With A Complete Google Profile
How are you going to market your local SEO in 2015? The marketing plan should include website Geotags. Here’s why: Inspectors (and anyone – for…
The Check-in Marketing Train Has Left The Station – Are You Aboard?
About 3 or 4 years ago (a long time in social/computer growth cycles) I called it “Check-in Marketing” The idea was picked up by one…
Site Analytics – How Tracking Organic Search Traffic Can Prevent You From Walking in the Dark
Promoting your website is a key element in driving the marketing “engine” for Today’s Home Inspector. However, your promotions should also include an analytical device. A way…