The bots are organizing HOW you display your website content. Are you paying attention? If not, the train is leaving the station. It’s being pulled by “search” engines.
Google is beginning to test “Mobile First” indexing. That means your website is being scrutinized.
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices. – Google – see more here
What You Can Do Now
Here are some recommendations Google is giving webmasters to prepare for the change:
- If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.
- If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.
- Make sure to serve structured markup for both the desktop and mobile version. Sites can verify the equivalence of their structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output.
- When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.
- Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot.
- Sites do not have to make changes to their canonical links; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.
- If you are a site owner who has only verified your desktop site in Search Console, please add and verify your mobile version.
Here’s One Way WordPress Users Win Big
If you run a word press site, we can vouch for a plugin we use that has helped “tremendously” in search ranking. It’s a mobile specific plugin designed to – – you guessed it – – INCREASE YOUR SEARCH RANKING.
It’s called WPtouch Pro. You should definitely download the pro version and begin to tweak your mobile site – NOW!