Connecting with Realtors on Instagram
In this post, we’re going to talk about Instagram marketing. We’re not, however, going to talk about using the platform in the way that most people use it. Instead, we’re going to detail exactly how to use Instagram to connect with potential referral partners—a.k.a. real estate agents. When it comes to business, you should know that your network equals your net worth. So let’s get networking.
How do we do this?
We need to consider how a real estate agent uses Instagram before we can decide how we’re going to start using it. If you know how to use Facebook, you’ve got this. Real estate agents spend the majority of their time marketing themselves and the listings they’re trying to sell. Instagram is a really great platform for this because it’s driven by images, whereas Facebook and Twitter posts are primarily text. This makes Instagram very realtor-friendly, as beautiful homes are something that most people enjoy looking at.
Because Instagram is such a perfect place to post pretty house pictures, realtors flock to it. That said, you need to be able to find agents that are actually relevant to your geography. We can do this by using Instagram’s search function. You really can’t throw a stone on Instagram without hitting a real estate agent.
Enter the hashtag: this is what keeps Instagram so engaging and addicting
Before we go any further, we need to discuss something about Instagram: hashtags. If you use Facebook, you’re probably familiar with hashtags—somebody will post a picture and then put a hashtag like #humpday or #nofilter in the comment section. Hashtags are simply a way for people to find and connect with information and ideas that they enjoy.
Now we will cover this in a video and I’ll show you a live example so you can really understand what I’m talking about. Lots of professions have their own work-related hashtags that are used when posting relevant content. For example, in the real estate world, #inspectionday is a very common hashtag realtors use on Instagram when they post a picture of a house—usually a house with a “SOLD” sign out front on the day that it’s being inspected. They do this to promote themselves as an agent able to sell homes for their clients. If you start looking around, you will be able to find a lot of different hashtags that real estate agents are using.
Finding local realtors
Of course, we don’t care about finding just any real estate agent—we only want to connect with the ones that are actually in our service area. There are two main methods we can use to identify people in our area. The first is to use hashtags, just like we did earlier, to search for users that are hashtagging the name of the city that we live in. For example, if a person publishes a post with both #inspectionday and #Chicago in it, then there’s a very good chance that they are a real estate agent posting about their listing that just sold in Chicago. The second method is to use Instagram’s functionality to filter your search results by location, by similarly searching for a hashtag, but without the hashtag. For example, just typing in Chicago.
Making the connection
Okay, that’s it! You now know how to find real estate agents in your area by using Instagram. Now you need to get to work. The next step is to like and leave comments on their photos, follow them on Instagram, and ultimately send them direct messages to strike up a conversation. This is an excellent way to stand out from the other home inspectors who don’t even know Instagram exists. Use this as leverage to build a rapport.
Think about how great you’ll look when you follow up with a savvy real estate marketer on Instagram after your next in-office visit! Keep up-to-date with our digital marketing tips and tricks to learn more about leveraging technology to do better in your business. And remember—technology doesn’t replace what’s already working, it only enhances it.