The Check-in Marketing Train Has Left The Station – Are You Aboard?

Today's Home Inspector - Home Inspector Marketing

About 3 or 4 years ago (a long time in social/computer growth cycles) I called it “Check-in Marketing

The idea was picked up by one of our industry software vendors, TapInspect.

Today I still share my general  location (at a minimum, the subdivision name and the city) and what I’m doing through the Facebook Check-in feature. By now, the feature is not “real breaking news” unless you’ve been hiding in a hole for the past 3 years.

Today's Home Inspector - MAP LOCATION LOGO - Home Inspector MarketingOk – jump to today. Why is it important to participate in local check-ins?

Because most social software apps include the mobile version of the “what am I doing now” feature you’re comments and brand is more likely to be seen through organic search.

The power behind the exposure is the GEO tagging the check-in carries. Bits of code in your check-in are being used by Facebook to improve their version of local search. All those check-ins help build a more dynamic search: Facebook Places. [I see this as one of Facebook’s next stand alone APPS.]

The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for some of your favorite local search and travel sites. It’s not quite yet a genuine substitute. This also comes amid a revamping of local business Pages to put reviews front and center. – searchegineland.c0m

The Google+ APP also includes a check in feature. As a result to using the Google+ location sharing feature people you choose to share with will be able to see your current location on Google products. For example,Today's Home Inspector - Google Plus - Home Inspector Marketing on your Google+ profile, it’s displayed below your name and profile photo on Desktop, Android, and iOS devices. On Android and iOS, they’ll be able to see your location on a map in the Locations destination in the Google+ app. Know that you’ll need to opt-in for this function.

“Check-in Marketing” is another powerful tool that home inspectors can use to broaden their digital footprint and expose their brand beyond the inspector’s office.

 

About the Author

Gary Smith

For over 40 years I’ve worked in residential construction as: a cabinet maker, a home builder, a land and subdivision developer, a professional home inspector and now as a building safety consultant.

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